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Most Popular Campaign Strategies
STRATEGY 1 - MOST POPULAR
MULTI TOUCH MONTHLY EMAIL NEWSLETTERS
Your MemberHub experienced sale's executive will assist with identifying your ideal target market within our parents and consumer database.
We will then make recommendations for a timeline of 6-12 email touches spaced 1 month apart repetitively to the same identified audience.
With marketing efforts, repetition is key. This approach allows you to reach your target market repetitiously, consistently, at the same time each month. This creates awareness and loyalty around your brand, resources, and services and puts your brand top of mind when services or products are needed.
MemberHub encourages clients to provide timely and seasonal content that is relevant to the recipient's lifestyle during that month. Examples include New Year's health resolutions, awareness months (mental health, breast cancer, etc) summer safety, back to school, health insurance enrollment periods, disaster preparedness, holiday stress busters, etc.
STRATEGY 2
MULTI TOUCH EMAIL DEPLOYMENTS
We will make recommendations for a timeline of 3-4 email touches spaced 7-10 days apart repetitively to the same identified audience.
With marketing efforts, repetition is key. This approach allows you to reach your target market repetitiously, creating awareness around your brand, products, and services.
MemberHub encourages clients to keep the creative the same for deployment 1 & 2, while changing the subject lines. Deployment #3 and #4 should be a new creative version that flows from the prior creative. The new versions will help to entice a sense of urgency to your Call To Action.
STRATEGY 3
MULTI TOUCH EMAIL DEPLOYMENTS - REMARKETING TO RESPONDERS
We will make recommendations for a timeline of 3-4 email touches spaced 7-10 days apart. Deployments 1 & 2 will be delivered to the full target list and a 3rd & 4th deployment will be to the Responders of deployment 1 & 2.
With marketing efforts, repetition is key. This approach allows you to reach your target market repetitiously, creating awareness around your brand, services, and resources.
MemberHub encourages clients to keep the creative the same for deployment 1 & 2, while changing the subject lines. Deployment #3 & #4 should be a new creative version that flows from the prior creative to re-engage those consumers that are authentic hand raisers by showing interest through a past recent open.
STRATEGY 4
PUSH 'n PULL (with Display)
We will make recommendations for a timeline of 2-3 email touches spaced 7-14 days apart.
Within 24 hours of the first email going live, MemberHub will begin Display Retargeting efforts to the full target list. The display campaign will run up to 30 days or until contracted impressions have been completed.
The initial outbound emails act as the push. Thus, pushing general awareness of your brand, resources, and services. The Retargeting Display acts as the pull. Pulling the consumer back into your website or landing page to take action.
STRATEGY 5
PUSH 'n PULL (with Display & Social)
We will make recommendations for a timeline of 2-3 email touches spaced 7-14 days apart.
Within 24 hours of the email going live, MemberHub will begin Display and Social Retargeting efforts to the full target list. The display and Social portion of the campaign will run up to 30 days or until contracted impressions have been completed.
STRATEGY 6
OMNI CHANNEL APPROACH
We will make recommendations for a timeline of 2-4 email touches spaced 7-14 days apart.
Within 24 hours of the first email going live, MemberHub will begin Display and Social Retargeting efforts to the full target list. The display and Social portion of the campaign will run up to 30 days or until contracted impressions have been completed.
The initial outbound emails act as the push. Thus, pushing general awareness of your brand, resources, and services. The Retargeting Display and Social acts as the pull. Pulling the consumer back into your website or landing page to take an action.
Final push to be in the form of Direct Mail to the openers of email deployments 1 through 4.
STRATEGY 7
TOTAL ENGAGEMENT: 3-STEP APPROACH
Step 1
Pre-targeting by serving direct-to device banner ads to your identified target audience via web and/or Social.
Step 2
Direct Email offering to the complete list in Step 1.
Step 3
Retargeting by serving banner ads, and CTA emails to the RESPONDERS of the email broadcast of step 2.
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